The story starts in Linz.
emporia Telecom was founded in 1991 by Albert Fellner, who stepped down from the company in 2015. Today the company is solely owned by Eveline Pupeter, who joined in 2003. From the outset, the company focused on offering customers user-friendly telecommunications products such as landlines and fax machines.
It began specialising in mobile communications for older people in 2001; the company’s subsequent success shows it has uncovered a niche market in which demand is rising. Today emporia is synonymous with simple, barrier-free communications; it is present in 30 countries and ranks as the number one brand in the field of mobiles for senior citizens.
Why less is more at emporia
The digital divide that has opened up between the generations – and between people with different degrees of digital awareness – continues to grow. emporia intends to help bridge that gap. In the meantime there are many people (and not just older people) who would like to see alternatives in an increasingly complex technical environment, i.e. devices that can be used quickly and intuitively.
emporia Telecom products are aimed at those who just want to make phone calls and value clarity over multi-functionality – and that means predominantly senior citizens. Recent studies have shown that this target group is diverse, with varying expectations of mobile phones.
The secret to success
Staying close to the customer is the principle guiding the development of all emporia Telecom products. That’s why the 30 or so employees of emporia’s R&D division not only look at the technical aspects of development, but also the ways in which users are affected and the usage expectations of customers. The aim is to ensure that technically complex processes are simplified as much as possible for the user across the board.